An Economic Analysis on Marketing and Constraints of Red Gram (Maruti & Charu Variety) in Chandrapur District of Maharashtra, India
Shivani Bawankar *
Department of Agriculture Economics, Sam Higginbottom University of Agriculture, Technology and Science, Prayagraj, Uttar Pradesh–211007, India.
Sanjay Kumar
Department of Agriculture Economics, Sam Higginbottom University of Agriculture, Technology and Science, Prayagraj, Uttar Pradesh–211007, India.
*Author to whom correspondence should be addressed.
Abstract
The study was conducted in 2022 with a sample of 100 respondents. The Red gram respondents were divided into three farms groups marginal, small and medium (27, 13, 10 in Maruti and 27, 14 and 9 in Charu variety), respectively. Marketing cost of Maruti and Charu variety was Rs.760/qtl and Rs.780/qtl in channel I, and Rs.1190/qtl in channel II. Marketing margin was Rs. 600/ha in channel I and Rs.950/ha and Rs.930/ha in channel II. Price spread was Rs. 1360 and Rs.1340/ha in channel I and Rs. 2140/ha and Rs.2110/ha in channel II respectively. Marketing efficiency of Maruti and Charu was 6.55 and 6.1 in channel I and 6.85 and 6.75 in channel II. Producer’s share in consumer’s rupee in Maruti and Charu variety was 84.74% and 83.36% in channel I and 75.60% and 75.55% in channel II, respectively. Major constraints during marketing of red gram was lack of storage, high commission charge, delay payment etc.
Keywords: Marketing cost, marketing efficiency, price spread, constraint